Having owned two sign businesses and a software company that creates shop management software for the sign industry, Joe Arenella has seen the industry from a few different angles. He joins us to talk about his journey in the industry, what it's like making software for sign makers, and more. He also shares his advice for newer business owners and how to get unstuck.This episode is sponsored by:GCI Digital ImagingYour large/grand format trade printing partnerOwner T.J. Bedacht and his team focus on providing old-school customer service. You can check out Episode #9 to see for yourself. So if you're looking for a wholesale print provider for banners, coroplast signs, vehicle wraps, and other digitally printed graphicsLearn more and place your first order at https://gci-digital.com.---In this episode...00:00 Intro02:20 Peter's ChatGPT experience 05:54 Guest intro07:30 Need of software like SignTracker and the journey17:30 Favorite feature about SignTracker19:55 Takeaways from SignTracker23:15 Support team in SignTracker24:50 Attracting the next 500 shops31:00 Growing technology34:40 Process for delivering 37:30 Why SignTracker software over others 41:00 Onboarding with the software44:50 Missing Piece 48:00 From Technician to Owner53:45 Mental health and alcoholReady to systemize and scale your shop?Start by creating your free account on the Better Sign Shop platform at https://my.bettersignshop.com/Are you a sign or print shop owner?Join the Better Sign Shop Community - our free Facebook group exclusively for shop owners and managers (https://www.facebook.com/groups/bettersignshopmastermind)---Want to follow the crusty sign guys?Bryant from Better Sign Shop- Better Sign Shop Website: https://www.bettersignshop.com- Better Sign Shop Facebook page: https://www.facebook.com/bettersignshop###Michael from Letterbox Sign Design- Letterbox Sign Design Website: https://www.letterboxsigndesign.com/- Facebook page: https://www.facebook.com/Letterboxsigndesign/###Peter from Sign Shop Consulting- Sign Shop Consulting Website: https://www.signshopconsulting.com/---Interested in being a guest on the show? Have questions you'd like to hear us answer on the air?Reach out to us.