Our guest expert for this topic is Suzanne Reilley, business coach, marketing strategist, and conversion-focused copywriter. (And by the way, she loves email.)
In this session with Suzanne, you’ll get:
- Her top recommendation on a robust, yet easy to use email service provider (it’s cost effective, too)
- Clear guidance on how to segment your list, so you can strengthen trust in your brand by sending the right messages to the right people
- Little known tips for curating the “from” section of your emails to encourage the open
- A simple structure for how often to mail your list for best engagement
- The exact topics to discuss in each message (for sign shop owners specifically)