Profitable Sign Pricing
Pricing signs and graphics should NOT be this complicated. It's time to stop guessing at your sign pricing.
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You know sign pricing can make or break your shop. But between rising material costs and that new competitor down the street willing to work for peanuts, figuring out your pricing feels like throwing darts blindfolded.
It doesn't have to be this hard.
This course gives you a dead-simple system to price any sign job in under 5 minutes - without fancy software. Just proven methods from shop owners who've figured this out the hard way.
You're wrapping up another 60-hour week. Three jobs went out the door at prices that barely covered costs. Meanwhile, that vehicle wrap quote has been sitting in your inbox for two days because you're stuck on the pricing.
Sound familiar?
Every sign shop owner hits this wall. You bid high, worried about costs, and watch that national chain snag the job. Bid low to win the work, and suddenly you're pulling 12-hour days just to break even.
Here's the real kicker - half your competition is just guessing at their prices too. They're not making money either. The only winners are the customers getting work at below cost.
The hard truth? Most sign shops are leaving 20-35% profit on the table with their current pricing. Not because they're bad at running shops. But because nobody ever showed them a system that actually works.
→ If you've ever caught yourself:
Then you're exactly who we built this course for.
Look, we're not going to pretend we have all the answers. But between us, we've seen just about every pricing mistake (and success) in this industry.
Bryant Gillespie: I spent 7 years at shopVOX working directly with over 400 sign shops on their pricing and workflows. I've seen everything from basic spreadsheets to complicated formulas that would make an accountant cry. Before that, I helped grow a small Illinois sign shop to seven figures - doing everything from design to installation to marketing.
Peter Kourounis: Started Sign Me Up Signs in 2009 and grew it from scratch to multiple corporate locations. Later franchised it to 10+ locations across NY, NJ, and PA before selling to FastSigns International. These days, he works directly with shop owners through consulting and our Better Sign Shop community.
We've had a unique view of this industry. Between running shops, building software, and consulting with hundreds of owners, we've seen what actually works - and more importantly, what doesn't.
This course isn't theory. It's built from:
Plus, we're still in the trenches with shop owners every day. We see the real challenges you're facing with material costs, competitive pressure, and pricing complexity.
No fluff. No theory. Here's exactly what you'll get from this course:
Learn why traditional pricing methods like square foot pricing fail, and how to avoid the common traps that keep shops stuck in the "too busy being busy" cycle.
Finally get clarity on the three areas where most shops leak money:
Learn how to:
Systems to identify and fix pricing problems before they hurt your bottom line.
What's Included:
Time to Complete: About 4-5 hours, broken into lessons you can actually finish between jobs
Requirements: Just Excel or Google Sheets. No fancy software needed.
"Before this course, I was pricing every job differently - sometimes by square foot, sometimes marking up materials by random percentages. Now I have a system that's consistent and actually makes sense. Took me from 45 minutes to quote a job down to about 5." - Mike R., 3-person shop in Texas
"The section on installation pricing alone was worth the investment. We were losing money on installs without even realizing it. Fixed that in the first week." - Sarah K., Signs By Design
"Really practical stuff. Not just theory, but actual formulas and templates we could use right away. Best part was learning how to explain our pricing to customers - that's helped us close more jobs at better rates." - Tom W., started his shop 2 years ago
👉 "How do I know if I'm leaving money on the table?" We'll show you exactly how to audit your current pricing and find the leaks.
👉 "What about when customers want to negotiate?" You'll get specific scripts and strategies for handling price objections without caving on price.
👉 "How do I compete with the low-ballers?" Learn how to position your shop so price isn't the only deciding factor.
You've got two choices here:
Keep doing what you're doing:
Or get a pricing system that works:
✓ Complete pricing course (5 modules, 27 lessons) ✓ Pricing calculator templates ✓ Installation pricing checklist ✓ Material markup guidelines ✓ Shop rate calculator ✓ Quote templates that sell ✓ Lifetime access to all updates
One-time payment of $299 or 3 monthly payments of $115
Both options include: