I'm the founder of Better Sign Shop.
But you might also know me from shopVOX. I spent 7 years there working directly with 400+ sign shops and print shops on improving their pricing and workflow. I've spent 1000s of hours talking shop with shop owners of big shops and smaller shops. I’ve seen all sorts of pricing models and complicated spreadsheets. I’ve helped create workflow and systems for sales leads, estimating, order management, and more.
Before that I spent 4.5 years helping a small sign shop in Illinois double revenue to over seven figures in annual sales. I did a little bit of everything in the shop - playing the role of 'get it done guy'. I'm sure you know that one. The owner and I pulled a lot of long hours together. It was a lot of fun, but also stressful at times.
Through those experiences, I've seen the industry from a lot of different angles than most ever get to. I've learned what works well, and what doesn’t work so well. In what spare time I have, I help shop owners create better experiences for their customers with marketing, automation, and systems.
